Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion Unfortunately, we often choose poorly The reason, the authoабъшйrs explain, is that, being human, we all are susceptible to various biases that can lead us to blunder Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family,авптл and even the planet itself Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficавцыуial directions without restricting freedom of choice.